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means of payment as a key strategic social networks and general ecommerce

When

to monetize a social network, there are always doubts, as we all know not everyone can enter the amount millionaire Facebook advertising giant. There are many business models, and many of them very diversified, but the key is to monetize needed means of payment / collection.

To pay for advertising you must offer a wide range of payment solutions for suit the needs of each client and to monetize your social mass with other direct or indirect services you can offer your business.

There are several key points, but one of them is undoubtedly the importance of offering a range of payment solutions as broad as possible, with each client to find the payment solution most appropriate for that transaction . Hence, the merchants know their markets and customer segment, and to know your payment preferences local or international.

On the other hand, is the issue of security , which must be taken very seriously to the client, so that their confidence in the transaction to be accretive, and of course also for the merchant that offers this possibility to payment / recovery in its business. The issue of fraud control risk is too extensive to address in this post, but again that is perhaps the most important of all, because that serves you sell and payment alternatives, if you have the risk of customers do not feel safe and well run the risk of repudiation of transactions feared CNP (Card Not present)

That said, we will focus on defining a very summary way, what might be the next monetization trends in social networking through the means of payment:

• The use of mobile terminals seems that finally will enter the scene, helped by the momentum that has led to the use of smartphones and fever apps (apps payment? ...)

• The massive use of money conversion tools a CPA virtual with companies like Super Rewards and Offerpal among others. These companies provide social networking users the opportunity to buy virtual goods (avatars, virtual flowers ...) in exchange for real money and real means of payment (micro transaction ). On the other hand, also offered through ad networks like adknowlede huge (oddly super rewards now owner) to enable the user to subscribe to a company / product X in exchange for virtual currency redeemable in such social networking site or other affiliates. Of course there are people for everything, including paying for a virtual flower, amazing?: the case is to sell ...

• The emergence of Google with purchases like jambool.com and the recent launch of facebook credits (related in principle Paypal for operation) . The Battle of Google and Facebook, it seems they are leaving behind the aforementioned companies (super rewards and Offerpal), or rather that these giants want to monetize their users with their own resources as possible or partnerships with operators such as payment of truth Paypal and others.

• The safe arrival of other companies and payment solutions that seek to offer online users a simple and safe way to buy property, whether virtual or tangible.

In conclusion I would comment on one aspect that concerns me most in this new revolution of payments "social", which I do not think they are so social, they are another way to pay ( whether P2P, B2C ...):

I think that this great virtual money business is booming , since one is a great fashion of the "social or 2.0" and secondly and more importantly, many online gaming companies and others speculators have seen a huge loophole in this purchase of virtual goods. must be very careful from the speculative point of view when the virtual exchange for real money, and they tell that to those who bought some time ago in secondlife.com virtual bank and ended up breaking and dragging many their virtual customers waiting to exchange their digital goods for real money ...

Finally, once again comment importance of seeing the Internet as a sales channel and more powerful, where either through networks their mass social segmentation and social power, or through a classic corporate commercial web, marketing must be a click of a mouse where means of payment and management are a vital strategic factor of ecommerce in general. This marketing power of the network, must treat the payment means one of the key players for their growth, where the variety and overall security for customers and companies themselves are the key to sustainable growth and secure of any business.

And now tell me ...

Who will win the battle speculation of the virtual or the regulation and development of payment solutions / business legal and safe?

will have to be skilful, virtuous and slightly fortunate to find business models to monetize on the network and others will emerge insurance.

Related Posts:

Battle for the conquest of gaming on social networks 13/09/2010

or virtual money in real networks sociales 07/09/2010

Future of payments 07/11/2008