Last week I was in the 2010 Ficod , where I was fortunate to attend and enjoy some speakers, like Guy Kawasaki (CEO Alltop.com ) and D. Antonio González Barros (CEO Grupo Intercom). I highlight these two, because in addition to the excellent level of their presentations, their content was more than motivating and inspiring.
one hand Guy Kawasaki gave us a lesson in person or be sold as a leading reference. His presentation "The Art of Enchantment" is a great example to see how this marketing guru teaches us to sell our brand, product or even ourselves as personal brand.
Former Apple became famous for inventing the concept of marketing evangelist , where it was about creating passionate Apple brand specifiers. Guy decided to mount their own to avoid the uncomfortable situation of having to face another big seller, Steve Jobs, when he returned to Apple. Guy now runs one of the venture capital firms leading the U.S., Garage Ventures Technoloy, besides being a reference to his blog "How to change the world" and its web Alltop.com
I leave you now with the video and the presentation of this crack of marketing:
Enchantment - The Art of Changing Hearts, Minds and Actions
On the other hand, the paper also comment on D . Antonio González Barros, a man of business experience from your company where the Group Intercom were incubated hugely successful projects such as Softonic.com, Infojobs or Emagister, among many others. His paper leaves several phrases that have no waste, of which highlight the following: * "It pays to have young people to put you in what is really happening" (Digital Natives )
* "Today, many experts on the internet and needed to take more than a digital native"
* "Vision without action is a daydream, Action without vision is a nightmare "
*" are increasingly important within companies intrapreneurs "
*" Every failure teaches a man something that needed to learn "
*" I should have risked more "
*" Perseverance and determination are the only virtues omnipotent "
*" Almost everyone is as happy as you decide to be "(hopefully)
*" The talent is educated the quiet, character in the tempest "(overcoming adversity)
*" Be creative and do not think Like when something is invented "
*" Nothing extraordinary has been achieved without enthusiasm "(Passion)
*" You can only move forward when you look away, only progress when you think big "
* "Patience"
* "The illiterate are those who will not learn, unlearn and relearn"
* "In 20 years we will be more sorry for what we did than for what he did evil "
*" Common Sense "
*" shock and wonder is to begin to understand "
* "This life is too short to work on something that does not interest us"
* "To work without love is slavery"
* and finally .. the most important reflection: " What is success? : Laugh long and often earn the respect of intelligent people and the affection of the children, deserve the praise of honest critics, to be tolerant of betrayal of false friends, to appreciate beauty and find the best in others and leave this world better. "
No more I let her talk ...
finally comment that in these times we live must fight and put out more than ever , must be open to everything and be everywhere to keep learning and growing . Try to be humble every day, to know and seek redress in the commitment and the genuine kindness welfare.
y. .. a day I learned, I say: "Hang out with people better than you, that you're already stupid" ... where inspiration a motivational and / or visionaries are a key to continue growing ...
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