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Battle for the conquest of gaming on social networks

And not just gaming ...

each passing day we see how the battle between Google and Facebook are more and more like it suffered for some time the Redmond giant, Microsoft, when everyone wanted to end their monopoly almost insulting in the world of software.

As we know, in business and in life, which reaches or given first, hits twice, and in the particular case of social networks, it seems that Google is late.

Following the previous post thread when we talked about the huge impact that has led to the advent of social networks, we now turn to discuss the open battle with the Titans on several fronts Facebook and Google.

Well, as we all know, Facebook is a horizontal network with a growth actually unusual (over 500 million users) and is displacing the Mountain View and time in traffic generated through use.

This is just a piece of information which is the threat of Zuckerberg, but where I want to focus is Google's latest strategy of trying to position itself in the market social networks.

My opinion is that Google has relied too much on his power, and thought that sometimes Orkut (only strong in Brazil and India in particular) and other "inventions" as the failure wave or buzz, would to be also the kings of social media. That complacency has made them get confused and lose positions, and now I think I can afford to pay the estimated value of Facebook, about $ 33.7 billion.

Google has always been a social media trailer , buying companies or competing ideas of what was coming to market, as was the case with the acquisition of Jaiku, to try to compete with the already successful Twitter back then. Personally I think it has lost many times in too many advanced and developing complex products such as Wave, among others, so I think their strategy has been to think very long term, releasing very good products, but complex, when users demanded nothing more simple and modern. Therefore, I think Facebook has won for now, because it is simple, it is viral and has taken advantage of the boom 2.0 social networks like no other.

Everything moves at a dizzying pace, but the online world and how we consume on the network, it changes every day but at a pace that almost anyone can follow, and hence the importance of companies like Google and smaller must devote every effort in trying to create trends. In other words, should be the first to create something and then be sufficiently able to retain and engage their users, and if they are not the first, they should at least evolve and adapt quickly to try convert your old users and potential new customers.

Well, it appears that Google will take a radical turn in the field of social media, and finally seems to have been the batteries and have heard rumors that the Mountain View have given top priority his new project compete with Zuckerberg.

The title of the post talking about gaming on social networks, and this is where it seems that Google wants to attack harder Facebook. have put in charge of Google me one of his best officers, Vic Gundotra , which must use its experience in managing Google's recent acquisitions in the gaming field, among which are:

· Google Ventures invests in ngmoco which develops games for iPhone that will surely give a boost to Android.

· SocialDeck Purchase, which makes mobile social games.

· Google buys Jambool , monetization platform for virtual goods, those who used a World of Warcraft and other "social games"

· And if you have a stake in Zynga (creator of Farmville to facebook), they also acquire Slide, famous for their games with a social focus.

With these purchases, I am inclined to think that what purports Facebook Google is attacking one of its strengths, as recent studies found that 40% time consumed in this network is using gaming and entertainment applications.

therefore once again reiterate that the strategy of Google and other giants of the network is to "entertain" while using the network. In fact gaming market is the third world industry growth and potential , behind the all powerful drug and arms. Continues to grow, and there is much interest for this to continue and indeed other strong industries such as banking, telecoms and media are converging and diversifying their products one way or another to the gaming. To cite Some examples of the latter I recommend reading the following articles:

· Google, Yahoo and Microsoft pushing the legalization of predictive markets

· predictive markets: between "Slumdog Millionaire" Predictions and Actibva

As I always say that everything will eventually converge or converging , and in this case we see how the convergence is focusing on integration with the gaming world, since there muchísmo and interest on the money.

In conclusion, we say that Google has decided to attack the market of social networking through gaming, and it will use not only the vast network of companies that have purchased for it, but has an advantage and which today still dominates the advertising market to promote their products. Additionally, you can leverage its multi-channel through Google TV, Internet and mobile entity other ... but do not be too long, because the online advertising market increasingly spending more on social platforms, where they found a huge market and tremendous potential.

The problem or challenge will be to convince existing facebook users to migrate to their platform, which should provide added value and especially the future option to migrate the content (friends, photos ...) already have in the network of Zuckerberg.

The user is generally faithful , let alone in the world online, where supply and competition are a single click to hit. Knowing this, I think the key is to segment the market very well and users to adapt and anticipate their changing needs almost always.

The key is to have it all integrated, but where the professional and staff are clearly separated and the challenge is to see that in the coming years the network and its services evolve. And I hope that is not only a place for entertainment, so you still have a small room for hope: the anticipation of the great, and to create added value and quality to end users. In other words, systems migrate vertical and collective intelligence / productive.

The problem is to see if your bet big gaming and entertainment to win the battle, pure and simple vertical use of the network, among other interesting battles and variants to be given in a looming future uncertain, intense and interesting.

And now I throw a few questions:

Giants Will they give a vertical application to the network or just buy from those that do so?

If you buy them, as are going to integrate into their mega horizontal platforms?

Is the gaming and entertainment the most successful Google's strategy to conquer the social media market? ...

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virtual or real money in social networks and lack of commitment

I recently read that Facebook has reached a distribution agreement `` gift card money facebook''with the second largest chain of U.S. supermarkets.

few days ago that Tuenti also commented that every day is closer to the giant Zuckerberg, also threw their `` credits''tuenti .

see by as much as two horizontal social networks are betting on increasing their business, while diversifying it by monetizing your users with the launch of gaming applications, where they can play or simply customize .

Social networks are here to stay, although there are many skeptics who are not very clear how are you mega social platforms are really money because not everyone can compete with Facebook's advertising revenue (over 500 million users and estimated advertising revenues for 2010 of about 1280 million dollars).

Therefore, I see a general trend and thus convergent to social or `` 3.0''to use the network, makes other horizontal and vertical networks are increasingly investing in opening their platforms to a large segmented marketplace and professional. For now it's mainly gaming applications, with all its potential, but the rest is coming, and not just facebook.

The great advantage that these social networks is that these platforms have greatly helped to segment users and recent studies confirm that people every day gives more weight to the recommendations of other users, the last thing you do increasingly often in these `` viral platforms.'' Therefore, I see that social networks in general and in particular verticals, will have a key role in managing their communities to make their users are professional and serious as possible. Thus, those users will collaborate directly or indirectly to the network to which they belong is a place of great reputation where both buyers and sellers to find safe and full of recommendations to carry out a more confident, comfortable and secure business transactions, whether tangible or just professional services of any kind.

We have already seen such as in the fashion industry, business community as a kind punto.com BuyVIP or Privalia among others, have had great success.

all converge and the key is to see how big and not so great move tab when creating a social or private Internet more secure and reliable where you can buy and sell products and services in a simple and direct. At the end of the day, the Internet is another sales channel and interaction among many existing ones. All these channels (offline, TV, mobile ...) eventually converging in a way or another, but it is clear that the Internet has a unique viral power and above all measurable and auditable.

The theme of this post goes a long way to talk about, and I would like some discussion on it. Anyway, I'll keep talking about it in the coming weeks, treating it from another perspective more concrete, such as the importance of means of payment in such transactions `` social''as well as the tremendous potential for applications gaming on these platforms and of course its possible consequences.

To write this post I have drawn on many sources, from techcrunch , to the visionary and excellent Enrique Dans.

Finally I would like to throw another thought related to the topic of today, as I said, goes a long way to talk about, so ...

collective intelligence "is equal to prediction markets?

or collective intelligence "is equal to attractive markets / products?

Conclusion : vertical social networks = collective intelligence.

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click of a mouse: Future of the Internet or this real?

First of all, I would like to dedicate this post to my friend Laura Guillot , whom I admire and that undoubtedly is a well of wisdom and humility, as well as a visionary of the network and the possibilities of it. Its strength, tenacity, knowledge and experience make it as a Google predictive, since it is one of the people most knowledgeable about the gaming world, prediction markets, as well as media and entertainment sector in general. And just this dedication with a phrase that both Laura and I are present or future looks around, not just the network: `` All converge and collective intelligence will much to say in this new paradigm, and I hope that is not entirely virtual'' .

Well, back to today, and following some thread of my previous post, I'd do a little reflection on the lack of ongoing commitment that is in everything and its direct relationship or indirectly to the `` world of online clicks.''

As we said, rather the internet and so impulsive and almost addictive use we have, not only does the way we communicate, find information and relationship changes, but honestly I'm terrified to see the downside to all this may result, which is none other than `` click-option so we become too '' nomadic selfish and lonely.

The great possibility of not only click-entertainment and online, along with living in the culture of the challenges and professional development, many of us are afraid almost total commitment stage.

to all this we add the uncertainty over today almost every day, due to continued negative messages and doom the big launch of this new society of which it will ... or just in case, we see a commitment fades almost entirely from our culture, with everything that entails .

I always say as a joke that is the fault of Ikea, and other television series that we sell certain values \u200b\u200bof the easy and cheap entertainment and libertine . I laugh with my people thinking we're going to finish all alone in the independent republic of our loft, albeit with a dog and a good wifi connection for no then think we are alone. :))

I know it's a bit radical about this, but looking at the rate of separation and the average time we last in a company (not always the fault of the worker but also some bad managers), makes me think that my idea of \u200b\u200bthat commitment, or rather the fear he is losing the battle against the `` clicks''virtual world, or almost as real.

In conclusion, I will say something similar to what I discussed last week, and at least try to make good use of common sense and try to surround yourself with things and good people and productive, and not just cheap entertainment as an end.

therefore once again encourage people to use vertical sites as pleiteando.com and other insurance that will arise. And I say ... why do not we support and engage with each other to create a better, more humane and productive in this digital age ?....

I leave you with an interesting video that certainly makes you think and not quite to today's unconnected:

seen the video, I wonder the following:

• For both exponential growth and so if we can not assimilate? ... exponential consumerism and big puppets

• Everything becomes obsolete too fast and not only material products but work and personal relationships are increasingly more like a consumable product and easily replaceable ... It's just one click!

• virtual scary, because a lot of artificial intelligence and supply of clicks they exist, human feelings and love of a loved one and committed, can never be replaced by a robot or avatar, has much commercial interest in it all again ... virtual or viral.